About
Digital Pivot

Digital Pivot is led by Renata Moshkovich, a digital marketing consultant with more than 18 years of experience.

Her background includes work across:

• search engine optimisation (SEO)
• content strategy and coordination
• analytics and performance tracking
• international and multilingual digital projects

Over the years, she has worked with companies operating in different markets, often supporting the structure and consistency of their digital presence.

Most projects start with an analysis of how a business currently appears online.

This typically includes:

• branded search results
• website structure and content
• external mentions and profiles
• analytics and user behaviour
• presence across different languages or markets

From there, the work focuses on improving clarity, consistency, and overall performance. Depending on the situation, this may involve SEO, content structure, analytics, or coordination with other specialists.

Digital Pivot operates as a small, focused consultancy.

• Each project is handled directly
• The number of active clients is limited
• Work is adapted to the specific situation rather than using fixed packages

When needed, external specialists — such as developers or designers — can be involved, with coordination managed within the project.

The work typically covers:

• search visibility and SEO
• content structure and strategy
• analytics and conversion insights
• multilingual and international coordination
• brand presence across search and external platforms

The consultancy is based in Switzerland and works with both local and international clients. Many projects involve businesses operating across multiple languages or entering new markets, where consistency and clarity are particularly important.