Services
overview
An overview of the work, from the two core services to the supporting disciplines that make visibility and reputation sustainable over time.
The two areas that most
directly affect how your business is perceived.
These are the areas where clear, sustained work produces the most direct impact on trust and visibility. Each has a dedicated page with full detail on the approach.
Reputation & Google Control
Structuring what appears when your business is searched — across search results, review platforms, and third-party mentions. Building a coherent, trust-oriented presence.
Visibility & AI Presence
Analysing and structuring how your business is understood across Google and AI platforms — ChatGPT, Gemini, and beyond. Making sure the information is accurate and the presence is credible.
The disciplines that support
and sustain visibility.
To maintain and improve how a business appears online, several foundations need to be in place. These are the supporting areas of work.
SEO & Content
Building the content structure and technical foundation that helps search engines and AI platforms understand and rank a business appropriately.
- Technical SEO audit and fixes
- Keyword research and topic structure
- Content planning and coordination
- On-page optimisation
- Ongoing performance monitoring
Analytics & Conversion
Making sure data is collected correctly, interpreted clearly, and used to improve decisions rather than produce reports that go unread.
- GA4 and tracking setup or audit
- Conversion and goal tracking
- User behaviour analysis
- Reporting that supports decisions
- Conversion rate recommendations
Multilingual & International
Supporting businesses that operate across languages or markets — ensuring that digital presence is consistent and appropriate in each context.
- Multilingual SEO strategy (EN, IT, DE, FR)
- Content localisation coordination
- Market entry digital planning
- Cross-market consistency review
- In-market specialist coordination
Digital Strategy & Coordination
For businesses that need senior digital direction without a full-time hire — overseeing vendors, coordinating delivery, and keeping the overall strategy on track.
- Digital presence audit and prioritisation
- Vendor and agency coordination
- Project oversight and quality review
- Reporting to leadership in plain language
- Ongoing advisory on a fractional basis
Every engagement starts
the same way.
Discovery Audit
A complete review of how the business currently appears online — Google, AI platforms, analytics, external sources. Findings are ranked by impact. No proposal attached.
Strategy & Roadmap
From the audit, a focused plan is built — with defined priorities, realistic timelines, and clear ownership. One point of contact throughout.
Ongoing Work
Sustained work adapted to how the situation develops. Platforms change. Algorithms update. The approach stays current.
Not sure which area
applies to your situation?
A Discovery Audit is the clearest starting point. It maps your digital presence and identifies where work will have the most impact.